Tuesday, March 10, 2009

VA Data Recovery Has 31 Locations - Case Study

I have a new client, VA Data Recovery is the name and http://www.VADataRecovery.com is the URL. He has contracted with 31 labs across the country to receive damaged computer disc drives, laptop hard drives, tape drives, and even drives from IPods, and 3G devices. When there has been a loss of computer data due to fire, dropping, factory defect, or intentional tampering, VA Data Recovery can commonly get some or all of the data restored.

He had put all these locations up on Google Maps Local Business Center, and had received very good positioning at first. But over a few weeks or months his position deteriorated to the point that you could no longer even find some of the listings. This is not an uncommon situation, except that instead of trying to get his information back to visibility in one location, he needed to be visible FIRST Page Google maps and preferably top ten organic, also, in 31 cities. The budget for this was as little as possible with my old minimum of $500 a month being a stretch. I have raised my minimum fee to $600 a month for 3 months minimum. I will do SEO off the menu for $195.00 in simple local situations.)

So, how to accomplish this. First, the question was why did he lose position. Google has to verify that the information is correct. They can only do this by having their spider compare the information provided by the owner with information elsewhere on the web. The only place that VA Data Recover had these same addresses was on his one website. When compared to the other data recovery businesses in those same cities, VA Data Recovery was providing very weak coaberation.

In order to to this in budget, it was necessary for my client to do a lot of the work himself. I created a best practices version of the Google Maps page for his buisness. He then used my template to redo the other 30. I then did a best practices version of one city on http://merchantcircle.com. I did http://www.MerchantCircle.com second because the information is instantly online, there are places to do linked keywording, and tons of ways to tag the content. Then the client went to the other 30 cities and reproduced my approach with variations appropriate to each city. If you would like to have my help with a dynamite set up on Merchant Circle, just call 310-920-9649. Current Special for that is $179.

We next repeated this process with http://www.YellowPages.com, http://Yelp.com, http://local.yahoo.com, and http://www.Infousa.com.

I am only tracking Tampa Fl, as the budget does not allow me to track all 31. Within days of starting this effort, his position on Google Maps improved dramatically, and he was on the outside of the map under a major key phrase. The MerchantCircle site was showing up under data recovery Tampa in the #9 position organically.

We are now making changes to the website to create more differentiation for the 31 locations so that Google will understand that these are honest locations.

If I can be of any help with your website design, website development, Local Search Engine strategy, overall Marketing, or YouTube Videos as marketing tool, anywhere in the world, just check me out at http://www.SearchPage1.com, call 310-920-9649 or email me at RandyKirk77@gmail.com

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