What to do? In a difficult economy, should a small business increase marketing efforts or hunker down? The LeTip Santa Monica Chapter thinks it has one answer. Join with a group of other business owners and professionals to trade referrals, which costs only time and a few bucks for a great breakfast. So while the current membership does this every Wednesday morning, they decided to invite a 100 or so others to come and see what a meeting looks like. "There was a great turnout, and several of those attending seemed inclined to come back and take a second look," said membership chair, Randy Kirk, who also is the marketing consultant for the club.
Jordan Hoffman, acupuncturist for the group, and this year's president gives this thought: "Almost every one you talk to is in a cash squeeze, but almost everyone I talk to has more free time then they did a year ago. We meet before the business day starts at 7:00 a.m. By the time I hit the office at 9:00, I may already have a hot lead for a new client."
LeTip meetings are about far more than passing tips, but it is the main reason for getting together. Each member is required to pass 4 tips each month. It only stands to reason that the average member is therefore going to receive 4 tips each month.
While the club only has special meetings to build membership from time-to-time, every Wednesday sees guests coming to check things out. If you would like to learn more, call Jordan Hoffman at 310-729-9061 or Randy Kirk at 310-920-9649
